AI Agent: Google SERP & Trends Analyzer with Bright Data & Gemini

Unlock Actionable SEO & Market Insights with this AI Agent

This AI-driven n8n workflow empowers you to automate the complex process of tracking Google Search Engine Results Pages (SERPs) and identifying emerging search trends. It uses Bright Data for reliable data extraction and Google Gemini for intelligent parsing and analysis, transforming raw search data into actionable business intelligence.

This agent is perfect for SEO agencies, growth marketers, product teams, and market researchers looking to streamline their search intelligence operations and gain a competitive edge by understanding search landscapes effectively.

Key Features & Benefits

• Automated SERP Extraction: Leverages Bright Data to reliably fetch Google search results for your target keywords, eliminating manual scraping or unstable tools.
• AI-Powered Data Structuring: Utilizes Google Gemini LLM to intelligently parse unstructured HTML from SERPs into clean, structured JSON format, ready for analysis.
• Actionable Recommendations Generation: The AI analyzes structured SERP data to generate concrete recommendations for SEO optimization or content strategy.
• Trend Identification: AI capabilities are used to automatically extract and highlight emerging search trends based on the collected SERP metadata.
• Automated Reporting: Generates .csv reports for both recommendations and trends (e.g., Google_SERP_Recommendations_Response_YYYY-MM-DDTHH-MM-SS-MSZ.csv), saved directly to disk for easy access and downstream use.
• Real-time Notifications: Sends webhook notifications with summaries or file references to integrate with your existing systems and keep your team informed.
• Customizable & Extensible: Easily adjust search inputs, zone names, and webhook URLs. Fine-tune Google Gemini prompts within the Langchain nodes for domain-specific insights (e.g., SEO vs. e-commerce focus).

• An n8n instance (Cloud or self-hosted).
• A Bright Data account with an active Web Unlocker API zone. You'll need the Zone name and your API token.
• A Google Gemini API key (or equivalent access through Google Cloud Vertex AI or a proxy service).

1. Download the n8n workflow JSON file.
2. Import the workflow into your n8n instance.
3. Ensure you have your Bright Data Web Unlocker Zone name and API token. In n8n, go to Credentials and create a new 'Header Auth' credential. For the Name, you can use something descriptive like BrightDataHeaderAuth. For the Value, enter Bearer YOUR_BRIGHTDATA_API_TOKEN (replace YOUR_BRIGHTDATA_API_TOKEN with your actual token).
4. Locate the Google Gemini (Langchain) node(s) in the workflow. Configure them with your Google Gemini API Key or the relevant credentials if you're accessing Gemini via Google Cloud Vertex AI or a proxy.
5. In the initial 'Set' node or equivalent input configuration node(s) at the beginning of the workflow:
   • Set your target search keyword or phrase.
   • Enter your Bright Data Zone name.
   • Provide the webhook_notification_url if you intend to use webhook notifications.
6. (Optional) To customize the agent further:
   • To target other search engines: Modify the Bright Data API call in the HTTP Request node. Note that parsing logic in subsequent Gemini nodes might also need adjustment for different HTML structures.
   • To change CSV output: Edit the 'Convert to File' nodes to include or exclude specific data columns.
   • To refine AI insights: Adjust the system prompts or user prompts within the Google Gemini/Langchain nodes (e.g., 'Recommendation Extractor,' 'Trends Extractor') to tailor the AI's focus (e.g., more emphasis on e-commerce SERP features, local SEO, etc.).
7. Activate the workflow to start automating your SERP analysis.