AI Marketing Operations Agent: UTM/QR & Google Analytics Reporter

Unlock Smarter Marketing Operations with this AI Agent

This versatile n8n workflow acts as a two-part AI-driven marketing assistant. First, it empowers you to instantly generate UTM-tracked marketing links and corresponding QR codes, seamlessly storing them in Airtable for organized campaign management. Second, it features an AI Agent that automatically fetches Google Analytics data, performs an intelligent analysis using OpenAI's GPT models, and crafts concise executive summaries of your campaign performance, delivered on a schedule to your marketing team.

This agent helps you streamline campaign setup, maintain tracking consistency, and gain actionable insights from your analytics without manual report-pulling or data sifting. Its core AI abilities include data analysis and report creation.

Key Features & Benefits

• Effortless UTM Link Generation: Manually trigger the workflow to create standardized UTM links by simply providing your campaign parameters.
• Instant QR Code Creation: Automatically generates a QR code for each UTM link using QuickChart.io, ready for use in online or offline marketing materials.
• Centralized Link Management: Stores all generated UTM links in your Airtable base for easy access, tracking, and record-keeping.
• Scheduled Google Analytics Reporting: Automates the retrieval of key metrics (e.g., sessions, source/medium) from your Google Analytics property.
• AI-Powered Data Analysis & Summarization: Leverages an OpenAI (e.g., GPT-4o Mini) powered agent to analyze GA data and produce structured executive summaries highlighting KPIs, trends, and actionable recommendations.
• Automated Report Delivery: Sends the AI-generated summary report directly via Gmail to designated recipients (e.g., Marketing Manager).
• Customizable: Easily adapt UTM parameters, Google Analytics metrics, AI prompt, and reporting schedule to fit your specific needs.
• Time-Saving Automation: Frees up valuable time by automating repetitive marketing tasks and report generation.

• An n8n instance (Cloud or self-hosted).
• OpenAI API Key with access to a model like GPT-4o Mini or newer.
• Google Analytics credentials with API access to your GA4 property.
• Airtable account, API token, Base ID, and Table ID prepared for storing UTM links.
• Gmail account credentials (preferably an App Password if 2FA is enabled) for sending reports.

1. Download the n8n workflow JSON file (ai-marketing-ops-agent-v1.0.0.json).
2. Import the workflow into your n8n instance.
3. UTM & QR Code Setup (Manual Trigger path): a. Open the 'Set UTM Parameters For Link' node. You can pre-fill default values or plan to input them dynamically if you modify the trigger. b. Configure the 'Submit UTM Link To Database' (Airtable) node: Select/add your Airtable credentials (API token), specify your Base ID and Table ID. Ensure the URL field under 'Columns' is correctly mapped (e.g., {{ $json.utmUrl }}). c. The 'Create QR Code With Submitted QR Link' node uses QuickChart.io and should work out-of-the-box once utmUrl is available.
4. AI Google Analytics Reporter Setup (Scheduled Trigger path): a. Configure the 'Google Analytics' node: Select/add your Google Analytics credentials and ensure the correct GA4 Property ID is selected. Customize metrics and dimensions as needed. b. Configure the 'OpenAI Chat Model1' node: Enter your OpenAI API Key and select your desired model (e.g., gpt-4o-mini). c. (Optional) Review and customize the systemMessage in the 'Google Analytics Data Analysis Agent' node to tailor the AI's reporting style or focus areas. d. Configure the 'Send Summary Report To Marketing Manager' (Gmail) node: Select/add your Gmail credentials and update the sendTo email address for report delivery. e. Adjust the 'Schedule Google Analytics Report To Marketing Manager' node to your desired reporting frequency (e.g., daily, weekly, monthly).
5. Ensure all credentials are correctly configured and tested for each relevant node.
6. Activate the workflow. The UTM/QR generator can be run manually via the 'Create UTM Link & Send To Database' trigger; the GA reporter will run automatically based on its schedule.