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AI Social Lead Outreach Agent: Personalized Emails from Social Media Insights

Version: 1.0.0 | Last Updated: 2025-05-16

Integrates with:

OpenAI Google Sheets RapidAPI (for Twitter & LinkedIn) SMTP

Overview

Unlock Hyper-Personalized Outreach with this AI Agent

Stop sending generic emails! This AI Agent transforms your lead engagement by diving deep into their social media presence. It automatically fetches new leads from your Google Sheet, researches their latest posts on Twitter and LinkedIn, and then employs OpenAI's GPT-4o to craft compelling, personalized email subjects and cover letters in HTML format. The result? Higher open rates, more meaningful conversations, and a significant boost to your outreach efficiency.

This AI Agent acts as your dedicated research and copywriting assistant, working 24/7 to ensure every lead receives a message that resonates.

Key Features & Abilities

  • Automated Lead Ingestion: Triggers when new leads are added to a designated Google Sheet.
  • Social Profile Analysis: Utilizes RapidAPI to access and extract recent posts and activities from a lead's LinkedIn and Twitter profiles.
  • AI-Powered Content Generation: Leverages OpenAI (GPT-4o) to analyze social data and your company's profile, then generates unique, context-aware email subject lines and HTML cover letters.
  • Personalized Email Dispatch: Automatically sends the tailored email to the lead and CCs you for oversight and follow-up.
  • Workflow Tracking: Updates the Google Sheet to mark processed leads, preventing duplicates and providing a clear overview of outreach activities.
  • Customizable Company Persona: Easily define your company name, activity, and your contact details to ensure AI-generated content aligns with your brand.
  • Efficient Data Handling: Includes logic to limit the number of social media posts analyzed, ensuring efficient API usage.

Use Cases

  • For B2B SaaS: Automatically research and contact new MQLs added to a Google Sheet, referencing their recent social media activity to personalize demos or trial offers.
  • For Solopreneurs & Founders: Streamline outreach to potential clients or partners by automatically gathering social insights and drafting initial contact emails, saving hours of manual work.
  • Marketing Teams: Enhance lead nurturing campaigns by sending hyper-personalized follow-ups based on real-time social media engagement.
  • Sales Development: Improve cold outreach effectiveness by arming SDRs with AI-generated, deeply personalized emails that stand out.

Prerequisites

  • An n8n instance (Cloud or self-hosted).
  • OpenAI API Key with access to GPT-4o or a similar advanced model.
  • Google Cloud / Google Sheets API credentials and a Google Sheet with columns: linkedin_url, name, twitter_handler, email, done.
  • RapidAPI account and API Key (free tiers often available for initial testing).
  • Subscription to 'Fresh Linkedin Profile Data' API on RapidAPI.
  • Subscription to 'twitter-api47' API (or a similar Twitter data API) on RapidAPI.
  • SMTP credentials for sending emails (e.g., Gmail, SendGrid, or other email provider).

Setup Instructions

  1. Download the n8n workflow JSON file.
  2. Import the workflow into your n8n instance.
  3. Google Sheets Configuration:
    • Prepare a Google Sheet with the exact column names: linkedin_url, name, twitter_handler, email, done.
    • Configure the 'Google Sheets Trigger' node: connect your Google Sheets credential, select your spreadsheet, and sheet name. Ensure it's set to trigger on new rows (or adjust poll times as needed).
  4. Company Personalization:
    • Open the 'Set your company's variables' node. Update the your_company_name, your_company_activity, your_email, and your_name fields with your information.
  5. RapidAPI Configuration:
    • Create an account on RapidAPI (rapidapi.com).
    • Subscribe to the 'Fresh Linkedin Profile Data' API and the 'twitter-api47' API. Note their respective x-rapidapi-host values from the API documentation on RapidAPI.
    • In n8n, go to Credentials and create a new 'Header Auth' credential for RapidAPI. Name it (e.g., 'RapidAPI Key'), set Header Name to x-rapidapi-key, and paste your RapidAPI key as the Value.
    • Assign this 'RapidAPI Key' credential to the 'Get linkedin Posts', 'Get twitter ID', and 'Get tweets' HTTP Request nodes.
    • Verify the x-rapidapi-host parameter in each of these nodes matches the host provided by RapidAPI for that specific API (e.g., fresh-linkedin-profile-data.p.rapidapi.com and twitter-api47.p.rapidapi.com).
  6. OpenAI Configuration:
    • In the 'OpenAI Chat Model' node, select or create your OpenAI API credential. Ensure the selected model is gpt-4o or a comparable one.
    • Review and customize the prompt within the 'Generate Subject and cover letter based on match' node to refine the AI's output style and focus. The current prompt expects the social media data and your lead's name as input.
  7. Email Dispatch Configuration:
    • Configure the 'Send Cover letter and CC me' node: select or create your SMTP credential, set the 'From Email', and verify the 'To Email' correctly pulls the lead's email ({{ $('Google Sheets Trigger').item.json.email }}) and your email ({{ $('Set your company\'s variables').item.json.your_email }}) for CC.
  8. Google Sheets Update Node:
    • Configure the 'Google Sheets' (update operation) node: connect your Google Sheets credential, select the same spreadsheet and sheet name used in the trigger. Ensure it's set to update the 'done' column (e.g., with 'X') for the correct row, using linkedin_url as the matching column.
  9. Save and activate the workflow. Add a new lead to your Google Sheet (ensure the 'done' column is empty) to test the automation.

Tags:

AI AgentSales AutomationLead GenerationOpenAISocial MediaEmail MarketingPersonalizationData ScrapingGPT-4o

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